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In Couture is a leading Turkish fashion company, with Turkish and international expertise. Possessing an indisputable flair for fashion, Ayman Alhamwi and Mohmmed Alselka have established this iconic haute couture company in 2013, in Istanbul.

In Couture has a group of international designers who are led by Mohammed Alselka who has extensive experience in fashion field and his own touch in haute couture. This enabled In Couture to create a number of specialized groups in the latest fashion trends throughout the year.